Here is another Hummel classic from Eldejo. This season’s St Pauli kit is one for the rebels.
St Pauli, hummel, 2014 courtesy of Eldejo
The 2014-15 FC St. Pauli hummel matchwear is based on the concept of the club’s social platform, KIEZHELDEN, or “Neighborhood Heroes.” Visually the story was translated through the theme of “Hidden Heroes”, where heroes by nature do good anonymously and under the radar.
Therefore, all the details of the kits are “hidden”, only visible from a second glance, whether it be the glow-in-the-dark print under the home jersey collar, or the skull and crossbones print on the inside of the away jersey at the heart.
The graphics are in-your-face, inspired by the BOOMs and POWs of comic books, and shown in bright neon colors and we at the Football Shirt Collective think it is class.
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